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Join TrackX® and join a rapidly growing company where your voice and ideas will be heard. Where we believe that teamwork, unique perspectives and continual innovation create extraordinary results. Make an impact and flourish in the excitement that industry and life-changing technology brings.

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Marketing Coordinator

Job Description

We are searching for a highly qualified marketing coordinator. From day one, this individual will contribute to existing marketing programs, while assisting with the development of new initiatives aligned with company and client goals. The ideal candidate will have prior experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media. The marketing coordinator must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines.

  • Assist in the development and implementation of the company's brand strategy
  • Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
  • Prepare marketing activity reports and metrics for measuring program success
  • Provide market research, forecasts, competitive analyses, campaign results, and consumer trends
  • Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team
Responsibilities
  • Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
  • Support the Marketing Director in evaluating and establishing the marketing plan and strategy by assembling and analyzing sales forecasts, setting objectives, planning and organizing promotional presentations, and updating calendars
  • Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion
  • Plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
  • Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed
  • Continually seek and research new sources of prospective customer data, and provide recommendations to sales and marketing leadership
  • Create, maintain, and strengthen the organization's overall brand through all media avenues.
  • Manage print contractors and other promotional vendors.
  • Maintain strict confidentiality of sensitive information.
  • Simplify complex data into a user-friendly format such as graphs, charts and other visual aids for clients and management.
Skills and Qualifications
  • Bachelor's degree in marketing, advertising, or communications
  • Past work experience as a marketing coordinator or similar role
  • Knowledge of traditional and digital marketing, content marketing, and social media marketing
  • Experience with research using data analytics software
  • Excellent writing, communication, and presentation skills
  • Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint
  • Ability and eagerness to travel to meetings, events, conferences, and tradeshows
Preferred Qualifications
  • Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
  • Working knowledge of HTML and design and email software
  • Experience working with budgets and forecasting

 

Salary: $45,000 - $55,000 Based on qualifications and experience

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