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Sales & Marketing

Join TrackX® and join a rapidly growing company where your voice and ideas will be heard. Where we believe that teamwork, unique perspectives and continual innovation create extraordinary results. Make an impact and flourish in the excitement that industry and life-changing technology brings.

Education Manager

Job Description

The Education Manager is responsible for the training of sales staff, clinical support staff, distributor representatives and surgical teams. Training topics will encompass company messaging, product knowledge, and clinical application of TrackX technology. The Education Manager’s mission is to develop a team of successful sales performers reaching measurable goals (OKRs) as well as clinical assets for our surgical customers.

Training content is to be delivered both through in-person classes and virtual training materials. This position will be responsible for ongoing development of training curriculum and associated materials. Making field visits and OR set up evaluations is expected. Please note that this job description is not intended to contain an exhaustive list of duties or responsibilities. Duties, responsibilities, and activities may change at any time with or without notice.

  • Collaborate with Sales, Marketing, Quality and Operations to deliver an up to date and effective sales training program
  • Create evaluation tool designed to reduce the learning curve and drive clinical adoption of TrackX technology
  • Develop gap assessment as part of the development of the sales team members
  • Incorporate all required legal and regulatory compliance programs into training programs
  • Instill best practices amongst customers and sales team on the use of TrackX technology
  • Provide field clinical case support
  • Collaborate with engineering to identify and rectify design and manufacturing issues.
  • Exhibit strong computer skills with proficiency in Google applications
  • Represent TrackX in a professional manner and uphold the highest standards of ethical business practices and socially responsible conduct in all interactions with other employees, customers, and distributors.
  • Bachelor’s Degree in a Life Science, Education or Business-related discipline or Equivalent
  • Minimum 2 years of training experience
  • Medical device experience is a plus
  • Comfortable in a cadaver lab environment
  • Availability to travel on a regular basis (25%)
  • Ability to explain complicated technical information in simple, direct terms
  • Team player with excellent communication skills, including written and verbal
  • Excellent troubleshooting skills
  • Clean driving record
  • Well organized and detail oriented.
  • Strong computer skills with proficiency in Google applications


Job type: Full-time

Benefits: Dental, Life, Medical, Vision, Equity

Pay: $150,000 Annually

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Account Manager

Job Description

As a TrackX Account Manager, you will be responsible for a large customer base and serve as the liaison between the customer and management. Your duties will include the successful installations and setup of TrackX in medical facilities. When applicable, he/she will also be responsible for data collection. The Account Manager must establish and maintain open cooperation and communication with the surgical team, surgeon, and hospital staff. Additional responsibilities include pre-operative patient and operating room assessments and post-operative billing uploads. The role is designed to ensure perfect intraoperative execution of TrackX while further developing hospital, administration, and physician relationships. This position will require the Account Manager to identify opportunities to expand indications within existing accounts with new physicians and services, train and support strategic partners, and growing the business.

The TrackX, Account Manager role, is an excellent opportunity to work for a fast pace cutting edge technology healthcare company.

  • Provide technical and clinical leadership during sales process by demonstrating full range of product features including potential uses, product capabilities and benefits to customers as needed
  • Coordinate and deliver product training and installations to sales team, hospital customers and doctors on the TrackX Product and equipment
  • Drive new product approval at hospitals and create and schedule timeline of installs of technology
  • Coordinate new customer installations and maintain customer relationships
  • Produce well-written post-training reports and provide regular feedback on customer satisfaction and additional vertical opportunities within the hospital or system
  • Create comprehensive customer profiles and effective customer acquisition, with decision-makers, timelines, and key influencers
  • Secures, builds, and maintains relationships at multiple levels for all accounts with a clear understanding of the customer's decision-making process and management structure.
  • Provides weekly, current, accurate written reports that can be shared with the management team
  • Develops a comprehensive and effective territory business plan to achieve and exceed annual sales goals established by sales leadership.
  • Functions as a contributing member of a high-performance team.
  • Maintain daily/weekly communications with customers as directed, to ensure resolution and proper follow-up, leading to strong customer relations and ongoing customer satisfaction.
Desired Characteristics
  • Must be able to communicate with surgeon and surgical staff effectively
  • Must be comfortable with the sales process and driving new business through highly collaborative communication and interaction with the immediate team as well as strategic partnerships
  • Strong leadership skills
  • Strong presentation skills
  • Demonstrated ability to understand and present complex material in understandable terms
  • Proven professional business acumen (experience interfacing with both internal team members and external customers as a part of a solution-based sales process)
  • Self-motivated, willingness to take the initiative to identify opportunities for improvement and take actions to improve
  • Results-oriented approach, high energy, balanced with a "take charge" attitude with teamwork and collaboration
  • Team oriented with a customer satisfaction mindset
  • Ability to multi-task effectively and manage multiple priorities at one time
  • Willingness to be flexible/adapt to changing work environments
  • Clinical experience in large hospital/university setting preferred


Job type: Full-time

Pay: Salary plus quarterly commisions

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Clinical Support Specialist

Job Description

Provide technical, educational, operational and sales support in the field to our customers and accounts.

  • Performs installs, evals and software updates in the field
  • Supports surgical cases and trainings
  • Provide troubleshooting support as requested
  • Plans and leads execution of the day-to-day clinical activities with the team, communicates consistently with the account managers and regional sales directors, providing updates and feedback on current field activities
  • Identifies opportunities to improve training, execution and customer experience across the team
  • Provides surgeons and operating room staff with training and Clinical/Technical support in the operation of TrackX Technologies
  • Trains physicians and hospital personnel, including OR staff, and radiology proper use of instruments, disposables, and software.
  • Works with the team to set clinical goals and priorities
  • Ensures effective communication plans are place for the clinical team
  • Successfully completes TrackX Field Training – including online and field-based training
  • Helps manage hospital par levels and trunk inventory once obtained
  • Provides additional inventory support to meet customer needs
  • Educates and trains physicians, hospital personnel and office staff on products or solutions for which training has been completed
  • Assists with educating and training new Clinical Specialists and Sales Representatives
  • Sales Support
  • Has a basic understanding of the competitive landscape
  • Independently identifies customer needs and opportunities and provides feedback to Account Managers(s) to support sales objectives
  • Ongoing Technical Development
  • Stays up to date on new products and software updates
  • Completes all assigned training in a timely manner
  • Performs other related duties as assigned
Basic Qualifications
  • Minimum 4 years of work experience in healthcare sales or support
  • Ability to meet vendor credentialing requirements
  • Availability to travel 50% of the time
Nice to Have
  • Medical Device sales experience in Spine
  • Medical Device sales experience in Orthopedics
  • Sales or support in medical Capital Equipment/Robotics
  • Thorough working knowledge of medical terminology and the medical device industry
  • Proven ability to build/maintain positive relationships with peers and colleagues across organization levels
  • Expertise with Microsoft tools, Google Suite, and HubSpot (CRM)
  • Excellent customer service skills
  • Excellent interpersonal, written/verbal communication skills
  • Ability to coordinate/participate in numerous tasks/projects in a fast-paced environment in an organized manner while meeting deadlines


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Marketing Coordinator

Job Description

We are searching for a highly qualified marketing coordinator. From day one, this individual will contribute to existing marketing programs, while assisting with the development of new initiatives aligned with company and client goals. The ideal candidate will have prior experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media. The marketing coordinator must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines.

  • Assist in the development and implementation of the company's brand strategy
  • Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
  • Prepare marketing activity reports and metrics for measuring program success
  • Provide market research, forecasts, competitive analyses, campaign results, and consumer trends
  • Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team
  • Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
  • Support the Marketing Director in evaluating and establishing the marketing plan and strategy by assembling and analyzing sales forecasts, setting objectives, planning and organizing promotional presentations, and updating calendars
  • Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion
  • Plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
  • Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed
  • Continually seek and research new sources of prospective customer data, and provide recommendations to sales and marketing leadership
  • Create, maintain, and strengthen the organization's overall brand through all media avenues.
  • Manage print contractors and other promotional vendors.
  • Maintain strict confidentiality of sensitive information.
  • Simplify complex data into a user-friendly format such as graphs, charts and other visual aids for clients and management.
Skills and Qualifications
  • Bachelor's degree in marketing, advertising, or communications
  • Past work experience as a marketing coordinator or similar role
  • Knowledge of traditional and digital marketing, content marketing, and social media marketing
  • Experience with research using data analytics software
  • Excellent writing, communication, and presentation skills
  • Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint
  • Ability and eagerness to travel to meetings, events, conferences, and tradeshows
Preferred Qualifications
  • Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
  • Working knowledge of HTML and design and email software
  • Experience working with budgets and forecasting


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Market Development Manager - Trauma

Main Objectives

The Market Development Manager will play a key role in the future direction of the of the TrackX Orthopedic Trauma specialty line. The Market Development Manager will support continued profitable growth, diversification outside of the current concentration in spine and, expansion of relevant core competencies withing the company. The individual in this role reports to the Vice President – Business Development. The Market Development Specialist Manager will provide competent clinical and technical support to medical professionals and agent representatives in key development geographies to develop as a driver of market development plans.

Duties and Responsibilities
  • Responsible for the development of field focused strategic market/product line business plans and marketing programs to support sales; identifies volume and strategic customers; and develops key partnerships
  • Works closely with Marketing, Development, and Commercial teams to support procedures involving TrackX in the Orthopedic Trauma specialty.
  • Aligns regularly with Marketing and Sales Leadership to achieve strategic company objectives.
  • Actively participates in overall product strategy, research and development requirements for product portfolios
  • Develops and manages direct relationships with Key Opinion Leader (KOL)'s, consultants and surgeons, to maximize portfolio adoption, including surgical case coverage, in-person and remote communications and interactions
  • Assists Sales Agents, Surgeons, Operating Room Personnel, and Biomedical Departments with collection and dissemination of market-provided feedback.
  • Actively participates in field-based core and advanced training to agents, field representatives and employees.
  • Actively participates in development programs focused on surgeon and sales relationship building / management.
  • Continuously increases knowledge of new developments within the assigned market as well as TrackX products to perform as a subject matter expert.
  • Participates in company and industry events such as sales meetings, seminars, training programs, conventions, trade shows, etc. as requested.
  • Executes post case Field Evaluations of local sales representative to drive professional development
  • Creates, delivers, drives, and supports strategically defined field based sales training initiatives on strategic accounts
  • Drives appropriate information on new product developments, new competitive products and selling strategies, and current applicable medical literature to the sales force
  • Maintains all current certifications and vendor hospital credentialing.
  • Adheres to written procedures for troubleshooting and support of TrackX products.
  • Provides prompt and accurate complaint reports per the quality system requirements.
  • Completes required administrative duties such as activity logs, travel reports, expense reports, etc. per established policies and procedures.
  • Participate in process to provide best-fit alternative options to expand current core competencies. This will include the generation of intelligence derived by gathering and analyzing information by attending seminars, tradeshows, undertaking web research, compiling sales and customer input.
  • Completes other duties as assigned.
Work Commitment

The Market Development Manager can expect regular overnight travel. As with most externally focused sales positions, the individual in this role should expect that a large percentage of their time would be spent outside the company. This individual needs to be flexible with extending hours and days of work, when necessary, to meet the needs of customers and associates at Res.

  • Ability to travel up to 80 percent of the time
  • Typically requires a minimum of 8 years of related experience with a Bachelor's degree; or 6 years and a Master's degree; or a PhD with 3 years' experience; or equivalent experience
  • Experience in development, implementation and successful execution of plans to generate new business in targeted market segments and prospects
  • Good proficiency in Microsoft Word, Excel, Smartsheet, Hubspot, Slack, and other internet based platforms
  • Excellent written and oral communication skills
  • Component part & assembly print reading skills
Personal Characteristics
  • A pragmatic, energetic, self-starting and highly motivated achiever
  • Ability to perform multiple tasks in a fast-paced, team focused environment
  • Excellent interpersonal skills, highly ethical in their interactions
  • Ability to discern key customer objections & intentions and, corresponding development of strategies to achieve business closure
  • Ability to persevere when faced with obstacles
  • Able to build and cultivate superior relationships with internal and external contacts
  • Detail oriented, organized and self-assured
  • Exceptional demonstrated technical skills and the ability to learn and apply knowledge regarding the orthopaedic trauma space
  • Strong aptitude for visualizing and conceptualizing future market, prospect, and account needs and trends
  • Strong listening skills
  • Ability to think creatively
  • Ability to set and meet deadlines


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Marketing Manager

Job Description

At TrackX Technology Inc., we are proud and excited about the innovative products and services we provide and are looking for a highly skilled Marketing Manager to help us promote our product portfolio. From day one, this individual will contribute to existing marketing programs, while assisting with the development of new initiatives aligned with company and our customer goals. Our ideal candidate will have extensive marketing experience and a comprehensive knowledge of communications, advertising, branding, digital marketing, and social media, as well as have experience working with and in the medical device field. If you have new and creative ways to make products shine, messaging pop and understand the end user, we want to connect.

  • Collaborate with the business team to uncover insights and strategies for developing and implementing marketing and branding for new and existing products, internally and externally
  • Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth through lead generation
  • Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure tracking, and other financial considerations
  • Prepare marketing activity reports and metrics for measuring program success
  • Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for the marketing team
  • Further knowledge and education regularly through workshops, research, and seminars, and share best practices and local marketing ideas and tactics with the team
Daily and Monthly Responsibilities
  • Lead the development of our marketing strategies while working closely with customers, management, development teams, and distribution partners, to create an effective and efficient plan focused on growing audiences for our products and services
  • Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations
  • Manage conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest and sales
  • Plan, attend and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, coordinating mailing lists, and providing post-event reports and analysis
  • Maintain an LMS directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed
  • Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion
  • Create, maintain, and strengthen the organization's overall brand through all media avenues
  • Manage print contractors and other promotional vendors
  • Maintain strict confidentiality of sensitive information
  • Simplify complex data into a user-friendly formats such as graphs, charts and other visual aids for customers and management
  • Build a visual video and image library of new and existing products and procedures
  • Create and manage engaging LinkedIn posts to grow the existing following and community
  • Direct and update existing promotional videos, while outlining new video segments that are needed – update scripts and video shot lists
Skills and Qualifications
  • Bachelor's degree in Marketing, Advertising, or Communications
  • Successful track record in marketing roles and creating marketing campaigns
  • Experience working with Medical Devices
  • Excellent leadership, communication, and decision-making skills
  • Experience with digital and print marketing, content marketing, and social media marketing
  • Proven ability to plan and manage budgets
  • Website development
Preferred Qualifications
  • Master's degree
  • Proficiency with HTML, content management systems, customer relationship management (CRM) tools and design software
  • Experience with Adobe Indesgin, Wordpress, HubSpot, Mailchimp, Buffer & Canva would be preferred
  • Established portfolio of media and PR contacts
  • Desire to grow professionally with ongoing education


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Regional Sales Director

Job Description

Looking for a leader who can drive new sales, manage direct reports, while growing the current region. Build and develop a regional sales team to deliver best in class performance for revenue and growth. Responsible for prospecting and delivering new accounts on a quarterly basis. Work closely with VP of Sales to identify market needs and execute on the sale/commercialization of new products.

  • Build, oversee and help drive a team of account managers and clinical specialists; grow sales revenues, and exceed sales goals
  • Provide coaching, advice, support, motivation, or information to help individuals meet and ideally exceed their defined sales objectives
  • Forecast annual, quarterly, and monthly sales revenue streams accurately
  • Perform sales activities for an assigned geographic area to achieve or exceed assigned revenue objectives
  • Develop and test new sales strategies and tactics, replicating those that are most successful
  • Keep abreast of and disseminate new product and industry knowledge to the team
  • Comfortable in a fast-paced changing environment
  • Own the customer experience including challenges with current solutions and vendors/partners
  • Strong network and relationships with spine surgeons
  • Demonstrated ability to develop strategies to drive success
  • Develop quarterly business plans to align with the company goals
  • Medical Capital Sales experience, highly preferred.
  • Results-oriented approach, high energy, balanced with a "take charge" attitude with teamwork and collaboration
  • Excellent verbal, presentation, and written communication skills
  • Ability to quickly demonstrate expertise and establish credibility with clinical decision makers
  • Confident with developing relationships with C-suite executives
  • Have a strong understanding of the competitive landscape
  • Independently identify customer needs and opportunities and provide feedback to Account Managers(s) to support sales objectives
Must-Have Qualifications
  • BA/BS degree or equivalent relevant experience
  • Proven track record of leading sales in the medical device or disposable device markets
  • 5+ years of demonstrated success leading and managing a sales team and exceeding team quotas in Spine/Neuro medical devices
  • Strong in sales, recruiting, leadership, organization, planning and prioritization
  • Results oriented with multiple years of meeting or exceeding quota with experience in bringing innovative market defining products to market
  • Good interpersonal skills to align and foster positive working relationships across the organization (internal and external)
  • Excellent verbal and written communication skills
  • Proficient in Microsoft Office, Google Suite
  • Flexibility to travel when needed; position can be remote
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